What is Social Media Marketing?

Today, I wanted to find out what is my definition of Social Media Marketing.  There are tons of definitions out there on the web, but somehow each and every one is different.  Even if the difference is very small, it is still different.  So, what exactly do I understand under Social Media Marketing? Let’s start first with a look at what Social Media is.
Wikipedia defines Social Media as “media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.”  I agree with this definition.  For me that is what social media is: web-based technologies for social interaction.  That is also, what makes it so difficult to define Social Media Marketing.
Marketing by itself is the process of promoting a business or product to get the client to buy.  In Social Media Marketing that is ultimately the goal as well, but if you go with a mindset of selling into social media, you will not succeed.  Instead, you want to find your target audience and engage them with interesting content.  You want to find supporters and fans for your business.  You want to interact with them.  You want to find out more about them.  For me, Social Media Marketing is like a huge cocktail party going on without limitations by space or time.  So, just enjoy yourself, keep your objective in mind and relax.