3 Easy Steps to Great YouTube SEO

YouTube is a great way to be seen by your target market.  As of today, it is also the fastest way to get your content out in the search engines: it only takes up to 24 hours to have your YouTube video appear in the search engines.  Did you know that YouTube is the second largest search engine?  Those are reasons enough for you to put your content on YouTube.   But putting your content on YouTube does not automatically give you lots of people who will find it.  First, you have to make sure that you did your YouTube SEO in order for your target market to find your content.  In 3 easy steps, you can reach your target audience:

Step 1: Title

The title of your video is one of the most important areas for SEO.   Keep your keywords and your target market in mind when you choose the title.  If you target people in a specific area, make sure you have the area in the title.  For example: “Social Media Summit in San Antonio, Texas.”  If it is a how-to video, make sure you have the main keyword twice in the title for better SEO.  Example: “Google+ photo frame – how to add a Google+ photo frame to your photo”

Step 2: Video Description

Start the description with a link back to your website and then write a description based on your keywords for that video.  Add supporting words for your topic as well.  Make sure the description makes sense since it will be displayed underneath the video and in the Google search results.

Step 3: Tags

Enter the keywords for your video here and stick with about 5 – 10.

Choose the correct category for your video, don’t forget to make it public and save the changes.  Your video is ready to be found by your target market.